What a start to 2017! For the past three Sundays our Education team has been working with teenagers from Noam Masorti Youth in their weekend teenage centre, Merkaz Noam. The six participants who joined us became a part of our Digital Campaign Training and created their own campaign to fundraise for Tzedek’s School for Life project in Northern Ghana.
They learned how different platforms can be used to create an impact to spread a message and get people to donate and share their cause. Using Facebook and Instagram, a campaign called School4LifeSquad was set-up; the creators united and were determined to reach their goal of £100 in one week using the skills they learned in the training. During the week they released daily posts with facts about Ghana to get their public involved and donating. The final results came and by the end of the week our campaigners raised over £150! The last session was run this past Sunday where the group reflected upon what ultimately makes a good campaign, having had their own personal experience.
As always, we are thrilled that the programme was such a success and hope that the skills learned in these sessions will stay with the participants in the long term! We hope to inspire social action in Jewish communities around the UK and what a better way to do this than through our youth?
If your teenagers are interested in learning how to run their own campaign and gain valuable skills, we will be running Digital Campaign Training over this February half-term! It will be run from the 14th to the 17th of February at JW3, where amazing speakers will join us including Lara Casalotti from the #Match4Lara campaign and Social Media experts from The Economist! Head over here for the details and to register.
The School4LifeSquad campaign will be active for some more time, you can find out more about the School for Life project and how to donate by going to their Just Giving page here, and you can also donate by texting SFLS80 £(amount) to 70070!